Her professional journey spans multiple sectors, allowing her to develop a well-rounded understanding of market behavior, consumer trends, and the practical challenges faced across industries. This diversity of experience enables her to approach problems with a holistic mindset and uncover insights that are both meaningful and actionable.
Ms. Mavis is actively involved in several trade ventures, giving her firsthand knowledge of business operations, customer expectations, and product-market fit. This entrepreneurial background strengthens her ability to assess both user needs and business goals—ensuring research outcomes are aligned with real-world impact.
She works closely with product and development teams to conduct user interviews, usability testing, market research, and competitive analysis. Her goal is to ensure that every solution designed at Bitforce is grounded in evidence, empathy, and a clear understanding of the end user.
With a client base that spans multiple cultures and regions, Ms. Mavis is skilled at navigating multicultural communication and adapting her research approach to meet the expectations of a globally diverse audience. This global exposure enhances her sensitivity to cultural nuances and user behavior patterns—critical elements for building inclusive and user-friendly digital products.
Her IT training equips her with a technical lens when analyzing data and working with design and engineering teams. She is comfortable bridging the gap between technical development and user experience, ensuring that feedback loops are tight and product decisions are well-informed.
At Bitforce, Ms. Mavis contributes not just insights, but direction—helping the team make smarter, user-centered decisions that lead to more successful outcomes. Her blend of research expertise, industry knowledge, and multicultural fluency makes her an essential part of the agency’s innovation engine.
